CALLUM STRONGFreelance developer & web consultantUK timeStart a brief
HomeWorkHarrison BrookHB / 01
HBFinancial services

Harrison Brook

Harrison Brook give financial advice to expats and internationally mobile people, from offices in the US, the UK and France. I did the WordPress development of their website.

Client
Harrison Brook
Sector
Expat financial advice
Year
2014-Present
Status
Live
Case study / HB-01DEV / SEO / OPS
At a glance

The short version.

01

The brief

Harrison Brook's clients live, work and save across borders, so the website has a lot to explain to a lot of different people: American citizens abroad, Americans moving home, British expats in the USA, and anyone moving a pension or retirement account between countries.

02

What I did

  1. 01Discovery(used)
  2. 02Research(used)
  3. 03Solution(used)
  4. 04Delivery(used)
  5. 05Support(used)
03

The result

The site is live at harrisonbrookusa.com, with pages for each kind of client and each service, adviser profiles and a blog.

Results

By the numbers.

Number of Countries
182
Search Terms on First Page of Google
754
Non-Branded Search Traffic Share
96%

Starting from nothing

Harrison Brook came to me in 2014 as a brand new company. They had no website, no search presence and no track record online. They wanted to advise expats around the world on their finances, a market where trust matters more than almost anything and the competition is already established.

The site had three jobs. It needed to make a new firm look credible from day one. It needed to explain complex financial services clearly. And it needed to turn visitors into enquiries.

Built to grow

I designed and built their first site on WordPress. From the start it was set up for a business that wouldn't stay small.

Their team could add new services and publish content without calling a developer. Enquiries went straight into Pipeline, their CRM, so leads didn't get lost between the website and the advisers.

New markets, new sites

As Harrison Brook grew, they expanded into France in [year] and the US in [year]. Each market got its own site on its own domain, built to compete in local search against local firms.

The rebuild

By 2020 the business had outgrown its original site. I redesigned and rebuilt it to reflect what Harrison Brook had become: an established, multi-market firm rather than a start-up.

It still runs on WordPress. That's deliberate. The right platform, set up properly, doesn't need replacing every few years.

Financial advice is one of the hardest areas to rank in. Google holds finance content to a higher standard than most topics, and the goalposts keep moving. [Results: e.g. organic traffic growth, enquiry growth, or ranking stability through core updates.]

Why it matters

Most website relationships don't last. The site gets launched, the agency moves on, and a few years later the business starts again with someone new.

Harrison Brook has worked with me for over a decade. That covers their launch, growth, two international expansions and a full rebuild. Working with one partner for that long means your developer already knows your business, remembers why decisions were made, and builds for where you're going next.

PortableText [components.type] is missing "callum.testimonials"
Up close

The details.

01Details

Detail 01 / why-harrison-brook/portfolio-finder/

Lead Gen

  1. User's answer some basic questions and are shown the most suitable investment portfolios available them
  2. The user can then request more information, generating a high-quality lead for Harrison Brook

02More pages

  • Fr 01 / Homepage
Client feedback

Callum’s knowledge, attention to detail, and high quality web development is second to none. He not only provides a personal and responsive service but ensures a depth of understanding of your needs, goals and limitations. Everything we agreed on has been delivered on time, and I’m very impressed with the site and the ongoing service and development he is providing. I have recommended him to many of my business contacts, and I can’t say enough about the quality of his services.

Ryan FrostFounder, Harrison Brook
Planning something similar?

Let's talk about yours.

Tell me what your website isn't doing and where the business is heading. I'll come back with how I'd approach it.

Start a brief
01 / 02