Decisions before pixels
Every build starts with what the site has to achieve. The design follows from that, not the other way round.
20+ YEARS IN THE TRADE BASED IN LANCASHIRE
I'm Callum Strong. I build every site myself.
Freelance web developer and SEO consultant. I plan, build and optimise websites for businesses wherever they are, and I've been doing it for over twenty years.
The short version
Fixing it from both ends.
Most websites fail quietly. They look fine on launch day, then load slowly, rank nowhere and never win the work they were paid for. I've spent twenty years fixing that from both ends. Build it properly. Make sure it gets found.
- Local time
- UK time
- Base
- Lancashire, 53.8°N 2.7°W
- Range
- Remote, worldwide
- Experience
- 20+ years
Principles
Four rules I don't break.
They sound obvious. Most projects that go wrong have skipped at least one of them.
Built to be found
Search isn't a bolt-on after launch. Structure, speed and content get planned in from the first sitemap.
One point of contact
You talk to the person building your site, from the first call to launch. When specialists join the project, I'm still the one you deal with.
In it for the long run
The best results come in year three, not week three. Most of my clients have worked with me for years, and I'll always tell you straight what will move the needle.
Beyond the build
Trusted specialists, when you need them.
I build every site myself. When a project needs branding, design, PPC or print, I bring in freelancers and businesses I've worked with for years. You still deal with me.
- Branding
- Design
- PPC
Off the clock
Family first.
When I'm not at a keyboard I'm with my family, out on a run, or watching Morecambe.
- At home
- Husband and dad
- Saturdays
- parkrun
- Terraces
- Morecambe FC